BrandNewsDay reports that Adou will report to the President, of the Middle East, Pakistan and Africa Business Group (MEPA), Mr Ali Khan, and will be based in Lagos, Nigeria. His appointment took effect on January 1, 2024.
He succeeds Ben Langat who, after an impactful tenure of almost 7 years in FrieslandCampina, decided to continue his career outside the company, the firm says.
Adou joined FrieslandCampina in 2019. Before his new appointment as FrieslandCampina WAMCO Nigeria PLC MD, he had been the regional director for FrieslandCampina West Africa, overseeing a region comprising 18 countries in West & Central Africa, spanning Senegal to the Republic of Congo (Congo Brazzaville).
With over 21 years of experience in the FMCG industry in Africa, Adou is a seasoned business leader adept at managing multicultural and diverse teams.
Prior to FrieslandCampina, he had amassed extensive experience in the beverage industry, having worked with The Coca-Cola Company and the Castel Group, a prominent beverage company and a bottling company for major brands including Coca-Cola, Diageo, Heineken and Suntory, listed in many markets with operations in 21 African countries.
Passionate about Africa’s success, Adou has worked in several countries, including Mali, Niger, Senegal, Benin, Togo, and Cote d’Ivoire. Known for creating cohesive and victorious teams, he infuses organisations with transformational energy and is a commercially astute individual with strategic and operational proficiency, championing the significance of Excellence in Execution for achieving commendable business outcomes, the company says.
Roger Adou holds a Master of Science degree from ESCA Business School of the INP-HB of Yamoussoukro, Cote d’Ivoire, and an Executive MBA from HEC Paris, France. He is also certified by the London Business School, UK.
His leadership has garnered recognition, as evidenced by his three-time nomination in the Top 200 Choiseul African Leaders under 40 in the Business Sector by the eminent French think tank “Choiseul Institute,” the dairy maker further says.
“We warmly welcome Roger Adou and wish him huge success in his new role”, said the Chairman of the Board of Directors, FrieslandCampina WAMCO Nigeria PLC, Mr Moyo Ajekigbe.
“We are confident his strategic vision and industry expertise will drive growth and continued success for the Company. We express our appreciation to Ben Langat for his contributions and wish him the very best in the next phase of his career.”
Commenting on his appointment, Roger expressed enthusiasm about the challenges and opportunities ahead, stating, “I am truly honoured and excited about leading the company to attain new heights of success and eagerly anticipate the journey ahead. With a commitment to excellence, I look forward to steering the Company as we continue to nourish Nigerians with high-quality and affordable dairy nutrition, now and in the future.”
FrieslandCampina WAMCO Nigeria PLC is Nigeria’s foremost dairy maker and an affiliate of Royal FrieslandCampina, The Netherlands. The Company produces Peak, Three Crowns, Coast, Olympic and NuNu.