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Truecaller Unveils New Brand Identity, Upgraded AI Identity Features To Prevent Fraud

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Brand Identity, Truecaller

Truecaller has unveiled a new brand identity, and upgraded AI identity features for fraud prevention to accelerate the brand’s growth.

BrandNewsDay reports that the refreshed logo signifies a renewed and strong focus on consumer privacy and enhanced safety in communication.

The overall design maintains the signature ‘True blue’ colour with an icon that establishes a distinct identity, thereby protecting our users from copycat and imposter apps

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Truecaller, on September 20, announced a corporate rebranding and launch of a brand new app icon that will be instantly recognisable on the Google Play Store and Apple App Store. The timing of the new brand identity aligns with a significant transformation in the digital space. At the heart of this rebranding is Truecaller’s renewed sense of purpose, energy and enthusiasm.

Commenting on the announcement, Alan Mamedi, Co-founder and CEO of Truecaller, said, “We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve, every day.”

“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy,” he added.

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As part of this refreshed identity, Truecaller users also get a powerful new anti-fraud feature called Search Context, as a part of the Truecaller AI Identity engine. While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently.

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The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which indicates a potentially suspicious name change and finally red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.

The new branding identity is orchestrated by leading global brand consultancy, Interbrand and it will be rolled out across the globe over the coming weeks. To see the new app icon and changes, users need to update to the app version 13.34 or newer on Android and version 12.58 or newer on iOS. Read more on our blog here and download press assets here.

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Over the past 14 years, Truecaller has cemented its status as the market leader in call identification solutions. There is a global community of trust that enriches communication for a staggering 356 million users across the globe. This growth reflects the increasing recognition of Truecaller’s initiatives and hard work in addressing the most pressing issues regarding the proliferation of global scams and frauds of all kinds.

About Truecaller

We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication.

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