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MultiChoice introduces chatbot for better customer experience



Multichoice CHATBOT

MultiChoice has introduced artificial intelligence (IA) chatbot called The Ultimate Master of Information (T.U.M.I), this service is available 24/7 to answer customer queries about products and services.

At the moment the customers are able to clear decoder errors, check balances, reconnect products, make payments manage holiday home viewing and change packaging using T.U.M.I.

T.U.M.I currently can only be accessed through the DStv website and will be made available on other platforms in time.

Developed entirely in-house by the MultiChoice team, TUMI interacts in real-time with customers in an online, text-based conversation.


Multichoice CHATBOT

It boasts advanced natural language capabilities, which means that TUMI can recognise user questions and provide responses with information related to DStv products and services.

Right now, customers can ask TUMI to clear decoder errors, check balances, reconnect products, make payments, manage holiday home viewing, and change packages.

However, TUMI is intelligent and is constantly learning and evolving, which means more functionalities will be added over time. Through feedback, customers can also help TUMI to learn.


If TUMI is unable to help customers resolve their queries, they will instantly be transferred to a knowledgeable and friendly customer service representative for further assistance.

TUMI currently lives on the DStv website and in time, it will live across MultiChoice’s digital ecosystem on DStv Now (website and app), Showmax (website and app), and Facebook Messenger. TUMI will also act as a concierge to onboard new customers to MultiChoice online-only service, DStv Streaming.

TUMI has already been hard at work helping customers since it launched on 5 May 2021.

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“Thanks to TUMI, MultiChoice is in-step with international technology and customer-service trends. TUMI places us at the forefront of customer interaction providing DStv subscribers with another channel to connect with us,” Shiburi concludes.

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