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Kellogg’s Cornflakes Launches in Nigerian Market




Foremost cereal brand, Kellogg Tolaram has expanded its footprint in the Nigerian market with the launch of new Kellogg’s Cornflakes.

The newly improved Cornflakes came in response to the consumers’ taste and demand.

Speaking at the launch of the product, Chief Marketing Officer of Tolaram Group, Mr. Girish Sharma stated that the new product has been specially fortified to match up with global quality standards.

He said, “We want to appreciate everyone instrumental to this auspicious launch ceremony happening here today, most especially the Nigerian consumers. The product was first introduced in 2018, then it was immediately withdrawn following consumers’ feedback on taste which was causally linked to technology and other local restraining factors.

“The team went back to the drawing board and have now come back to introduce the proudly made in Nigerian cornflakes, which by every means matches up to the international quality standard in terms of taste, texture, look and feel as well as nutritional benefits etc”.

Sharma also solicited consumers support to enable the company to continue to nourish Nigerians with innovative products.

He explained further that the firm is pulling out all the stops to make another success story out of the newly launched product.

“We hope it will be readily accepted by Nigerians as much as how the previous others were embraced,” he said.

Also present at the launch, President, Nutrition Society of Nigeria, Prof. Wasiu Afolabi stated that the society was proud to be associated with the company, which he said has always placed a premium on quality.

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“We are excited to be a part of the launch of the world’s No.1 cereal in Nigeria- Kellogg’s Cornflakes which has come with the proposition of healthy alternative breakfast packed with essential nutrition for everyone.

“The brand has certainly proven to be a manufacturing entity which operates with the interest of its consumers at heart.”

The society is proud to identify with such an organization always willing to go back to make modifications as expedient for the satisfaction of the public without compromising global quality”, Afolabi affirms.

Apart from the crunchiness and unique taste, further verification revealed that the Cornflakes possesses essential vitamins required for the human body to function optimally.

These included:, vitamins A, B2, B3, B6, B9, B12, C and D, as well as a modest amount of energy. It was also confirmed that the product has no less fat and no cholesterol, making it not only an ideal diet for children but also beneficial to adults.

Also present at the launch were: Commissioner, Lagos State Ministry of Women Affairs & Poverty Alleviation- Mrs. Cecilia Bolaji Dada and Nollywood actor cum movie producer, Mrs. Funke Akindele Bello, who also doubled as the host of the ceremony, amongst other celebrities.

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