WPP Media Retains L’Oréal’s $190 Million Media And Influencer Account In Australia And New Zealand

WPP Media has secured a renewed mandate to manage L’Oréal Australia and New Zealand’s media planning, buying, advocacy and influencer marketing business after winning a competitive agency review for an account estimated at more than $190 million.

The advertising group retained the partnership after competing against Publicis Groupe and Omnicom Media, while Dentsu exited the review during the earlier stages of the selection process. The renewed appointment extends WPP’s relationship with one of the world’s largest beauty companies.

The advertising group retained the partnership after competing against Publicis Groupe and Omnicom Media, while Dentsu exited the review during the earlier stages of the selection process. The renewed appointment extends WPP’s relationship with one of the world’s largest beauty companies.

L’Oréal confirmed the completion of its media agency review, with BrandNewsDay Brand News reporting that the company selected WPP following an extensive competitive process involving several global agency networks.

The beauty giant’s portfolio includes globally recognised brands such as L’Oréal Paris, Maybelline, Lancôme, CeraVe, La Roche-Posay, NYX Professional Makeup, Kiehl’s, Redken and Yves Saint Laurent Beauty. Make-Up& Cosmetics