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Cornel Osigwe, The Doyen Of Public Relations Who Transformed IVM Into A Global Brand
Cornel Osigwe, (Ebubedike II of Nnewi) is the Head of Corporate Communications, Innoson Group, (IVM).
He also doubles as the CEO/MD of Freshminds Group which includes Freshminds Communications Limited, Publisher of Anaedo Online and owner of Anaedo Tv. The Digi Hub handles advanced software development, Tech and ICT.
Osigwe, is a certified Public Relations Expert with numerous local and international certificates, recognitions and awards under his belt.
Before Chief Osigwe, joined IVM, Innoson Group of Companies were doing very well on their own but were relatively unknown especially beyond Anambra State due to a lack of organized media presence. However, the company made a masterstroke decision where they hired Osigwe to build the image of the brand and handle the company’s Public Relations.
In all fairness, the decision to hire Cornel Osigwe became a successful manoeuvre that transformed the image of the company from a relatively unknown local brand in Anambra to an internationally recognized Automobile Manufacturing Company with a great reputation.
Since, assuming office as the Head of Corporate Communications, Innoson Group, Cornel, has recorded some outstanding results that have not only projected Innoson products into the larger Nigerian and African market but have given the brand a bold name in the global market.
Among the accountable accomplishments recorded by the Cornel Osigwe led public relations unit, is the online presence of the Innoson Vehicle Manufacturing Company (IVM). Since the creation of the IVM, it was until Cornel Osigwe, assumed the position of head of Corporate Communications, that the Company gained a reputable online presence. This online presence of the company has helped a improve drastically the company’s popularity while also adding value to the Brand.
For the purpose of emphasis, it is important to note that it was Cornel, who packaged Innoson Vehicles online for the first time, Commissioned the website development, all Social Media Pages among others.
Meet Cornel Osigwe, Doyen Of Public Relations Who Transformed IVM Into A Global Brand
His Department, under his watch, ensures Continuous writing of image defining and promoting content on Innoson Vehicles which are published on Innoson Vehicles websites and various news sites and blogs.
Chief Osigwe, inspired, planned and packaged a factory tour by International media organizations such as BBC, France 24 TV, Reuters News Agency and an Article on Innoson Vehicles from CNN.
It is important to observe that it was these various Interviews that shot Innoson Vehicle to Global Fame.
He managed with distinction, the Media Relations Angle of Innoson vs GTB dispute; through Various Press Releases and Statements, exposed the illegal arrest of Innoson by EFCC as instigated and Sponsored by a commercial bank.
Cornel Osigwe, the Image maker of Innoson Group, exposed the illegal trial of Innoson by EFCC using the Lagos State High Court, educating the Nigerian public on the illegal engagements by the commercial bank with Law Enforcement Agencies to break Innoson.
To add to his already groundbreaking efforts, Chief Osigwe, Organized various factory visits and tours from Top Government officials such as; The Vice President, Ministers, DG, and Top Military Hierarchies, amongst others.
The most popular and result yielding effort of Cornel Osigwe, on rebranding, repackaging and promoting the Innoson brand was the MultiChoice Partnership Deal with Innoson that he initiated and brokered. This deal brought in IVM as one of the major sponsors of the Popular Big Brother Naija Reality Tv show. The Barter Deal ensured that Innoson adverts featured on the program which drastically skyrocketed the popularity and sales of the Innoson Brand amongst the multi-million global viewership of the show.
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To his credit and to further enhance Innoson’s fast-growing continental/global Popularity, Cornel Osigwe, wrote and Produced Four major Innoson Vehicles adverts shown on Big Brother Naija, and Major Television Channels such as TVC, Silverbird, AIT etc.
In a bid to bring the Innoson brand closer to the Nigerian people, Chief Osigwe initiated the IVM Social Media Hangout where social media influencers come for a factory visit. This program is special because young people seized this rare opportunity to interact one on one with Chief Innocent Chukwuma, the CEO of Innoson Group, ask him questions, get inspired by him and learn from his wealth of experiences.
He Organized various World Press Conferences and Media Tours With journalists and Media Executives at the Innoson Vehicles Factory showcasing the products and what they do.
Certainly, it is unquestionable, undeniable highly noticeable what Cornel Osigwe has been able to do at Innoson. His role as Innoson’s Head of Corporate Communications gave him a platform to show how good a PR Manager he is and considering where the company was when he came in and where they are now in terms of Brand image positioning and packaging, one can say that of a truth, that Cornel Osigwe, is indeed a genius in what he does. His mastery in the field of public relations stands out and in a time when many untrained nonprofessionals have ventured into the business of Public Relations and Media Management, Cornel’s expertise has made a case for professional public relations managers.
His expertise underlines how good he is in this business and further validates his rating by numerous media and professional groups in Nigeria and beyond as the Number one PR Manager in Sub-saharan Africa.
From visible and verifiable results, it is no lie that the Innoson Group of Nigeria hit a jackpot in Cornel Osigwe.
Written By; Gozie Ofonze. chigozieofonze1@gmail.com
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