GTBank Ascended The Throne As The Most Admired Financial Services Brand In Africa

Guaranty Trust Bank PLC, GTBank has soared to the top position as the Most Admired Financial Services Brand in Africa, according to Brand Africa.

Brandnewsday reports that Brand Africa rolled out the top 100 brands in Africa recently. Brand Africa’s release also listed Dangote conglomerate, MTN Group, Anbessa shoe of Ethiopia and DSTv as highly admired brands in different categories.

Brand Africa announced the 10th-anniversary rankings of Brand Africa 100: Africa’s Best Brands, the pre-eminent survey and ranking of the Top 100 most admired brands in Africa. The rankings were announced in a novel global virtual event that incorporated the market openings of Kenya, South Africa and Nigeria.

GTBank Won Most Admired Category:

Awards in the Most Admired Financial Services Brands category, GTBank clinched back the #1 spot 2020 award. This was through a specific question and ranking of brands in financial services, after falling out of the top five in 2019.

Insight on how GTBank Claimed the Position:

GTBank’s marketing, global presence and some of its flagship food and fashion events have undoubtedly helped make it a fixture of daily life in some of its key markets, especially its home base Nigeria.

The bank has taken banking and finance to the people and associating this with something fun and useful.

Subsequently, every brand that made the list in the last year’s top five (FNB, Bank of Africa and Standard Bank) did not make it in the rankings, but only Ecobank and Absa managing to stay within the top five. The industry is dominated by African giants. International brands do feature in some cases but these are payment companies as opposed to traditional banks – Paypal, Western brand, the split is pretty even between South, East and West Africa.

Compared to last year, East Africa increased its contribution by 4% to 36%. West Africa came in with 28% of those brands represented and Southern Africa with 36%.

Interestingly, GTBank has been a recipient of numerous awards over the years in recognition of the Bank’s bias for world-class corporate governance standards, excellent service delivery, and innovation,

Also, some of the awards include Best Bank in Africa and Best Bank in Nigeria, by the Euromoney Magazine (2019), Best Banking Group and Best Retail Bank Nigeria from World Finance Magazine (2019), Bank of the Year – Nigeria from the Banker Magazine (2018), Most Innovative Bank from the African Investor (2018), and Best Digital Banking Brand in Nigeria from the Global Brands Magazine (2018).