In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade,...
Many people are often confused about the distinction between public relations, marketing and advertising. Even for some people who work with professionals from each of these...
P+ Measurement Services, Nigeria’s leading Independent Public Relations, PR measurement and evaluation agency, has introduced “Get-Reports” a product that allows the purchase of PR performance audit...
Public relations professionals are feeling increasingly optimistic about their organisation’s future according to the results of ICCO’s latest global confidence tracker. More than 400 ICCO members...