In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade,...
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of...
Nigeria’s Philip Odiakose named Judge, as AMEC Unveil 24 Jury for the 2023 Global Awards. The Association of Measurement and Evaluation for Communication (AMEC), a renowned...
P Measurement Services -In a bid to fully evaluate and sustain communication and public relations best practices around the globe, as well as offer solutions to...
P+ Measurement Services, Nigeria’s leading Independent Public Relations, PR measurement and evaluation agency, has introduced “Get-Reports” a product that allows the purchase of PR performance audit...