In public relations, data-driven decision-making has become a pivotal element of PR success – PR Measurement. The ability to accurately monitor and measure media coverage is...
The Role Of Media Monitoring – In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public...
The role of public relations has evolved into a crucial component of brand management, reputation building, and strategic communication. However, the growing complexity and stakes of...
As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the transformative impact that...
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade,...
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of...
TMKG Consulting, a pioneering force in Out-of-Home (OOH) media auditing in Nigeria and P+ Measurement Services, the country’s leading independent PR measurement and audit consultancy have...
Nigeria’s Philip Odiakose named Judge, as AMEC Unveil 24 Jury for the 2023 Global Awards. The Association of Measurement and Evaluation for Communication (AMEC), a renowned...
The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for...
Media monitoring and intelligence have become increasingly important in the digital age. With the vast amount of information available online, media monitoring provides businesses, organizations, and...