The Role Of Media Monitoring – In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public...
Out-of-home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This...
The Nigerian media sector is experiencing rapid growth and facing strong competition as it continues to evolve. P+ Measurement Services, a leading media intelligence consultancy, analyzed...
The role of media monitoring services in governance has become increasingly important in today’s rapidly changing media landscape. With the proliferation of social media and other...
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in the industry. During this time,...
Please allow. Let’s start this article by drawing the conclusion: Only Media Monitoring and Intelligence Services were able to foresee the level of uncertainty that 2023...
Even a baby with a lisp could speak fluently about how the media have changed recently. Thanks in particular to online media. Never before have brands...
Media Monitoring – During political campaigns, the media provide an invaluable channel of information between opponents and the public. BrandNewsDay gathers that By providing a pitch...
Obviously, opinions are still sharply divided about what recent suspension of Twitter and other actions of the government portend for Nigerian media industry and the country...