WARC Expands Global Strategy And Effectiveness Awards With Five New Regional Competitions

WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in their fourth year, the WARC Awards honour the best marketing campaigns from around the world that deliver strategic brilliance and effective impact to drive business success.

Five new regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. Gold winners will compete at a global level.

• Entrants compete in one of five regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America.

The regional awards will each be judged by high-calibre panels made up of senior marketers from some of the biggest brands and top agency professionals from around the region. The juries will award Bronze, Silver and Gold accolades for each of the twelve entry categories.

Gold regional winners will automatically compete at a Global level, judged by a high-profile super jury made up of all the regional awards chairs (no need to re-enter or pay additional fees) for the chance to be elevated to Grand Prix status, the ultimate global recognition for marketing strategy and effectiveness.

• Uniquely, submissions will be judged using the global standard of the WARC & LIONS Creative Effectiveness and B2B Effectiveness Ladders

A global marketing strategy and effectiveness benchmark like no other, the WARC Awards are judged rigorously and to a consistent standard regardless of the origin of the entry, using the Creative Effectiveness and the B2B Effectiveness  Ladders – universal frameworks for planning effective marketing communications to drive specific business-to-consumer and business-to-business outcomes.

Commenting on the changes to the 2024 WARC Awards, John Bizzell, Awards Lead, WARC, said: “WARC’s consistent, rigorous and definitive approach to judging marketing strategy and effectiveness is more valuable than ever for brands, media owners and agencies who want to prove they can deliver commercial success in the current financial climate.

“The expansion of the WARC Awards for Effectiveness provides marketers everywhere the ideal platform to showcase their great work, demonstrate their impact in their region and be up against the best in the world, ultimately helping drive the industry forward by embedding a culture of effective marketing.”

• Key dates for WARC Awards 2024

24 October 2023: Open for entries

12 December 2023: End of early bird entry fee

6 February 2023: Final deadline for entries

14 May: Regional awards’ shortlists announced

20-25 May 2023: Bronze, Silver, Gold winners announced for all regional awards

May-June: Gold winners automatically proceed to compete globally

June: WARC Awards 2024 Grand Prix winners announced during Cannes Lions week

All previous WARC legacy awards for effectiveness, media and strategy are now subsumed into these WARC Awards. Entry fees are priced consistently across the globe, with a lower fee for WARC customers. For more information on the new WARC Awards, register your interest here.