Brand News
Google Trends turns 15, reveals Nigeria’s top searches
11 August 2021 – Google Trends, the search tool providing insights into what netizens are searching for at any given moment, turns 15 today. In Nigeria, football, with clubs like “Man U”, “Real Madrid” and “Chelsea FC” have taken the top spots in Google Searches in the past 15 years.
Nigerians are also entertainment enthusiasts who love their celebrity personalities, with Nollywood actors like “Mercy Johnson” and “Odunlade Adekola” and favourite acts like “Burna Boy” also ranking as some of the most searched personalities in Nigeria over this period alongside the likes of Cardi B and Kanye West.
Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Google Search trends information is gleaned from data based on what Nigerians have been searching for.
Over the past 15 years, Nigerians have relied on Search to get the answers they require. They have also shown consistent interest in news and current affairs. This is revealed in the top questions that Nigerians have asked, their top political topics and media platforms that they follow for news stories.
Google search home page on a mobile phone | Photo by Solen Feyissa
Below are lists that unpack the interests of Nigerians on Google Search over the last 15 years.
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Top searched questions, past 15 years in Nigeria |
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Top searched “lyrics”, past 15 years in Nigeria |
Top searched “Nollywood celebrities”, past 15 years in Nigeria |
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Top searched “Nigerian Music Artists”, past 15 years in Nigeria |
Top searched “Artists (Non-Nigerian)”, past 15 years in Nigeria |
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Top searches recipes, past 15 years in Nigeria |
Top Searched “movies” past 15 years in Nigeria |
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Top searched “Diet”, past 15 years in Nigeria |
Top searched “Football clubs”, past 15 years in Nigeria |
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Top searched questions, past 15 years in Nigeria |
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