Brand News
Nigerian Idol: Top Seven Contestants Visit Headline Sponsor, Bigi Drinks
The top seven contestants battling for the ultimate prize on Nigerian Idol season 6, on Friday 4th June 2021, paid a courtesy visit to the music competition’s headline sponsor, Bigi, a flavoured drink with twelve variants from the stable of Rite Foods Limited.
Akunna Okey, Beyonce Ajomiwe, Comfort Alalade, Emmanuel Elijah, Faith Onyeje, Francis Atela, and Kingdom Kroseide were the top contestants received with utmost excitement and panache at the corporate headquarters at Opebi Ikeja.NigerBoluwatife Adedugbe, Brand Manager, Rite Foods Limited, while addressing the contestants, expressed the company’s excitement on the visit. She further intimated the contestants on the company’s corporate culture, taking them through the company’s corporate journey and footprints in the Nigerian economy, and most importantly, the entertainment sector.
Ms. Adedugbe further implored the contestants to have the ‘rite’ mindset in their next performances. She encouraged the contestants and called them ‘winners’ for making the top seven. “All of you are winners for making it to this point. I would like you all to imbibe the ‘Rite’ energy in your next performances,’ she added.
Beyonce Ajomiwe revealed during the visit that her favourite Bigi variant is ginger lemon because it is good for her voice. According to her, Bigi ginger lemon has helped her maintain her voice and tone in the contest. Faith Onyeje reveals he loves Bigi Apple as it helps his metabolism after a good workout. Akunna Okey reaffirms her support for both ginger lemon and tamarind flavours; Emmanuel Elijah loves his Bigi Apple; Comfort Alalade loves Bigi Cola; Kingdom Kroseide loves Bigi water and sausages, while Francis Atela declares his love for Bigi Tamarind flavour.
The visit was characterized by fun and thrilling moments as the headline sponsor of the competition. Games and singing competitions spiced up the occasion as the contestants were split into two groups, where they contested BIGI TVC song ‘BigiMy Number One’ which was creatively performed by both groups.
The sum of One Million, Four Hundred Thousand Naira was splashed on the contestants for their creative and entertaining performances during the visit. The contestants also carted away other Rite Foods branded items and gifts during the visit.
At the visit was also the popular entertainment editor, Rotimi Ige, who won the first-ever Bigi Media Idol. He congratulated the contestants for making it thus far and urged them to keep working on their art and be assured that they are on the right platform, especially with Bigi, being the headline sponsor of the competition.
The contestants lauded the company for supporting young talents in the country and called on other stakeholders to emulate Rite Foods Limited in the quest for turning young acts into megastars.
The excitement continues this weekend on DSTV Channel 198 and GOTV Channel 29 at 7 pm.
The brand which has set the pace in the beverage sector with its 12 leading variants, consist of the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, and the Bigi Ginger Ale.
Other Rite Foods’ products comprise Rite Spicy, Bigi Beef and Rite Sausages which have been the mark of excellence for the industry, while its Bigi Premium Table Water, produced with global best practices in purification, offers quality, freshness, confidence, and reliability.
