Chain Reactions Nigeria Wins Prestigious 2020 SABRE Awards

Chain Reactions Nigeria has excellently glowed at the prestigious 2020 SABRE Awards Africa, as it emerged the overall winner in the Travel and Leisure category while its bagged other three certificates of excellence.

Chain Reactions Nigeria stands as one of Nigeria’s leading Public Relations and Integrated Communications Consulting firms. Also, it is an Exclusive Nigerian Affiliate and West Africa’s Partner of Edelman, the world’s largest PR firm with presence in 65 countries across the globe.

After announcing CRN as the overall winner in the Travel and Leisure category in the 2020 SABRE Awards Africa Winners’ list, Chain Reactions Nigeria also won three certifications of Excellence which include, Strategic Public Relations to Raise Awareness and Drive, Facebook’s “Icons of Change, and Media Relations & Management for Cellulant.

PRovoke Media (formerly known as The Holmes Report) on its official website, listed Chain Reactions Nigeria as the Overall Winner in the Travel and Leisure category with its entry, “Building Positive Narrative for Dubai as Affordable Destination for Nigerians”.

Meanwhile, the winning entry was a perception management campaign ran for Dubai’s Department of Tourism and Commerce Marketing (DTCM) to cause a change in the understanding among Nigerians about Dubai being an expensive city to an affordable city of endless possibilities.

The three other awarded categories for Excellence are as follow, in the Profit/Charities Category; “Strategic Public Relations to Raise Awareness and Drive Participation for The Jack Ma Foundation’s Africa Netpreneur Prize Initiative”. In the Technology category, ”Facebook’s Icons of Change – An Initiative To Connect The Youth Market Segment (Nigeria and Ghana)”. While in the Media Relations category, the “Media Relations & Management for Cellulant, inaugural Partner Summit 2019”.

In 2019, Chain Reactions Nigeria was awarded the Sabre Awards’Certificate of Excellence in the Technology Category for the Facebook Fact-Checking Program.

Reacting on the awards, Managing Director/Chief Strategist of Chain Reactions Nigeria, Israel Jaiye Opayemi, expressed delight at the increasing level of global recognition of the works being done for clients by the firm.

Opayemi said, “I am glad to receive the news of Chain Reactions Nigeria winning more awards at SABRE this year. I cherish this latest haul of winnings awarded our consulting firm by the jury and the organisers.

“These awards coming at this period in time affirm our unwavering commitment to continuously offer our clients the best-in-class professional consulting services that are second to none. We are persuaded, as always that the works and solutions that we offer must be the gold standard because the world will always recognise and celebrate excellence.”

SABRE Awards is the world’s largest and most sought-after public relations awards competition, which recognises superior achievement in branding and reputation.

Chain Reactions Nigeria was also named the ‘Best Reputation Management Consulting Firm in West Africa’ at the 7th edition of Nigeria Brand Awards 2017 organised by International Brand Award Nominees.

In addition to the firm’s honour, the Managing Director, Opayemi, who is the current President of the Public Relations Consultants’ Association of Nigeria (PRCAN), was named the ‘PR Practitioner of the Year’ at the 2018 edition of Lagos PR Industry Gala Awards (LaPRIGA).

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