The main way for musicians to build their presence on streaming platforms is to establish a connection between their social media followers and the content or songs available on these platforms. With billions of content on social media, it can be difficult for fans to interact with music platforms and reach new audiences, and artists sometimes lose their music. among millions of content shared on social networks.
According to CyberGhost, a well-known concept in the music industry that remains one of the essential and proven methods for recognition, is collaborating with other Music artistes and creators.
While cross-platform collaborations with artists who have a strong presence on various social media platforms can help expand your reach, it’s important to approach collaboration strategically to improve your visibility rather than collaborating for fun.
Here are some more strategies for musicians to increase their exposure and visibility through social media and current trends:
- Leverage influencer marketing: Social influencers play a central role in today’s digital landscape, as platforms favour creators with large followings. Social media platforms now place premium priority on content created by influencers and content creators.
Musicians can leverage the influence of content creators, such as skit creators, to incorporate their music into new content. Many streaming platforms pay musicians when content creators use their music, as evidenced by YouTube’s Short Fund. In addition, platforms like App X (formerly Twitter) have introduced revenue programs for creators, attracting more followers.
- Capture user-generated content: User-generated content is a growing trend, even among brands and businesses. Musicians shouldn’t be shy about incorporating user-generated content into their social media profiles. Incentivizing users to create content with your music, whether it’s part of a challenge or not, can help you get visible in different countries and platforms.
This approach is exemplified by Nigerian artists starting #challenges on TikTok and Instagram, then spreading to other social networks like Twitter and Facebook. Most Nigerian artists have launched several albums using trends and the TikTok challenge, which have seen their music stream go up and helped them engage new audiences.
- Live shows and podcasts: Podcasts have become the preferred medium for creators and musicians to reach new audiences and interact with their existing fans. Podcasts have grown in popularity, especially since the pandemic, and participating in interviews, live streams, or podcasts can introduce you to new subscribers and spark conversations. Being featured on a podcast gives your fans a chance to get to know you and your music better.
In addition to these strategies, musicians can adopt growth measures, such as offering exclusive products to fans, organizing contests and giveaways on social media, and being active. It is important for creatives to join or maintain online communities where they can share their content. It’s important to remember that growing your fan base as a musician requires a regular