L-R: Chief Strategy Officer PSEM, Goodness Onyejiaku; Director, PACE Sports and Entertainment Marketing, Sola Fijabi; Managing Director, Beiersdorf NIVEA Consumer Products Nigeria, Godwin Harrison and Senior Associate Retail Services, PSEM, Isabella Afesumeh during the donation of free hand sanitisers to the organizers of HiFL, Pace Sports and Entertainment Marketing Limited (PSEM) in Lagos, yesterday. | Brand News Day
The donation will help the organizers of HiFL, Pace Sports and Entertainment Marketing Limited (PSEM) keep all football-loving fans and participating teams safe.
Presenting the donation, Beiersdorf’s Managing Director, Nigeria, Mr. Godwin Harrison said,
“The free donation of sanitizers is in line with Nivea’s global campaign to fight and end the pandemic. The sanitizers will be distributed free to thousands of youths, and we believe that the donations of sanitizers to HiFL will also sensitize the youths that come to watch the matches on the need to stay safe.”
While receiving the items Director, PACE Sports and Entertainment Marketing Ltd, Mr. Sola Fijabi, commended the company for its huge support and commitment towards ensuring a safe and covid free environment for all.
L-R: Chief Strategy Officer PSEM, Goodness Onyejiaku; Director, PACE Sports and Entertainment Marketing, Sola Fijabi; Managing Director, Beiersdorf NIVEA Consumer Products Nigeria, Godwin Harrison and Senior Associate Retail Services, PSEM, Isabella Afesumeh during the donation of free hand sanitisers to the organizers of HiFL, Pace Sports and Entertainment Marketing Limited (PSEM) in Lagos, yesterday. | Brand News Day
“Indeed, the donation by NIVEA Men is to continue to create stories of extraordinary acts of care for all, which unites people, and this will go a long way to showcase a bigger and even more exciting league with NIVEA Men nurturing and caring for the teams and fans alike.”
Earlier in the year, the organizers of HiFL, PACE Sports and Entertainment Marketing Ltd welcome the world’s largest skincare manufacturer, Beiersdorf as it joined the league of sponsors of Nigeria’s largest private collegiate football competition. With the sponsorship deal, Beiersdorf Nigeria promised to contribute its quota to the growth of HiFL with one of its foremost brands, NIVEA Men for the 2021 season.
Already, matches in the qualifying rounds of the HiFL organized by PACE Sports ended recently with the last set of qualifiers for the Round of 16, and all is now set to showcase the beauty of the biggest and finest collegiate football in the county.
Stanbic IBTC Pension Managers, a subsidiary of Stanbic IBTC Holdings, has successfully concluded its 2026…
The Federal Government has unveiled FreeTV, a new free-to-air digital television platform designed to provide…
The FTC warned car dealer groups across America about hidden fees & misleading pricing. New…
Johannesburg, South Africa. 17 June 2026 – Ukiyo, a South African edutech and youth development…
Lagos, Nigeria — As part of its ongoing commitment to youth empowerment, financial inclusion, and…
Kenya layer farmers are experiencing lower-than-expected egg production, with industry experts attributing the decline largely to…
This website uses cookies.