Nimbus Media Partners Morainbow Down Syndrome Foundation

Speaking on the successful campaign, Tola Makinwa, Executive Director, Morainbow Down Syndrome Foundation says,

“Nimbus helped in reaching out to literates as well as those in the grassroots area who have down syndrome by showcasing the models which have helped to improve how those with down syndrome feel about themselves, gave them courage and moved them from the stage of denial.”

According to Morainbow Down Syndrome Foundation, reviews from parents of persons with Down syndrome have so far shown that they are traumatized, need maximum support, and this CSR by Nimbus Media Limited helped to catch the attention of parents who have been keeping their children isolated because of how they looked and give them another perspective.

The foundation hopes that before the next WDSD in 2022, they would have amplified awareness through their media platform, gained more involvement from the Government, Corporate and private systems to boost outreach through funding, medical support, partnering with UNICEF, USAID, partner with modelling agencies in showcasing down syndrome models, adoption schemes, capacity building and job placement in the communities.

This partnership follows Nimbus’ trend of partnering and promoting charities and social causes. The company hosts an annual event called “Nominate a charity” where members of the public vote for their favourite charity to receive a month worth of exposure on the company’s network of digital screens across shopping malls in Nigeria.