Brand News

Instagram To Allow Creators Have Paid Followers

A well-known photo-sharing app On Wednesday, Instagram began testing paid subscriptions in the United States, allowing Instagram creators to have paid followers.

On Wednesday, Instagram began testing paid subscriptions in the United States, allowing creators to have paid followers. According to GSM Arena, the Subscriptions feature will enable creators to enable a subscribe button on their Instagram profile as well as set monthly pricing.

Instagram Creators Paid Followers

Instagram Subscriptions aims to assist Instagram creators in developing deeper connections with their most engaged followers and increasing their recurring monthly income by providing subscribers with access to exclusive content and benefits, and once followers subscribe to creators, they receive the benefits of Subscriber Lives, Subscriber Stories, and Subscriber Badges.

READ: See 6 Yoruba Actors Making Waves On TikTok, As Iyabo Ojo Leads Race

According to the GSM Arena, Facebook announced Subscriptions earlier in 2020 to enable creators to make money with the help of their fans; now, that same business model has been extended to Instagram.

Advertisement

Instagram To Allow Creators Have Paid Followers

Instagram Subscriptions will initially be available to a select group of creators. Instagram has stated that it intends to make this tool available to more creators in the coming months. Instagram also announced that it will not charge creators any fees for these subscriptions until 2023, citing its commitment to supporting the platform’s creators.

Rethink “what Instagram really is”

Instagram CEO Adam Mosseri announced last month that in 2022, the social media platform would rethink “what Instagram really is.” Mosseri stated that they believe it’s critical that people understand how Instagram works if they want to mould it into what they want or what’s best for them. He further said that they are pondering who they are, what they value, and what type of change they want to see in the world.

Advertisement

He also stated that one of the platform’s aims for the coming year will be to improve the methods by which creators may earn money on the app, according to Cnet. The social media platform began testing modifications to its feed earlier this month, including a return to the chronological structure.

Unknown when Instagram Subscriptions will be available worldwide

It’s unknown when Instagram Subscriptions will be available worldwide, but if the testing in the United States goes well, the function should be available in a few months. Right now only ten US creators, including basketball player Sedona Prince, model Kelsey Cook, actor-influencer Alan Chikin Chow, Olympic gymnast Jordan Chiles, and digital creator Lonnie IIV, have been granted access to the new tool during its testing period, according to Cnet.

Facebook Comments
Advertisement
Adebayo

Adebayo is a Content Developer and website manager who loves to learn, unlearn and relearn. He has a knack for exploring the tech world. He is always thirsty to learn as the tech ecosystem evolves every day.

Recent Posts

Bamboo Leads Retail Trades As Nigeria’s No. 1 Broker First Securities

Bamboo has emerged as Nigeria's leading First Securities broker for the seventh consecutive month, displaying…

1 month ago

Lesotho Music Awards, AFRIMA Announce Strategic Partnership To Advance Lesotho’s Music Industry

The All Africa Music Awards (AFRIMA) and the Lesotho Music Awards (LMA) have signed a…

1 month ago

Stanbic IBTC Marks 30 Years Of Custody Services With NGX Closing Gong Ceremony

Stanbic IBTC recently celebrated 30 years of providing custody services in Nigeria with a Closing…

1 month ago

Stanbic IBTC Bank Nigeria PMI®: Marked Growth Of New Orders Seen Again In July

Stanbic IBTC Bank Nigeria PMI Index: Growth was maintained in the Nigerian private sector during…

1 month ago

Stanbic IBTC, Anambra State Government Partner To Accelerate Growth And Trade Opportunities For South-East MSMEs

As MSMEs across the South-East seek opportunities for growth, market expansion and cross-border trade, Stanbic…

1 month ago

How Fidelity Bank, Airtel Nigeria And Leadway Assurance Won Nigeria’s Q2 2026 CSR & ESG Media Conversation

Lagos, Nigeria — July 2026 — P+ Measurement Services, Nigeria's leading independent media intelligence consultancy,…

2 months ago

This website uses cookies.