Rite Foods Renews Rite-on-the-Beach Partnership With Pop Beach Club

Rite Foods Limited, Nigeria’s leading food and beverage company, has announced the renewal of its strategic partnership on Rite-On-The-Beach with POP Beach Club, reinforcing its long-standing commitment to environmental stewardship, community development, youth empowerment, and educational sustainability.

Brand News Day Nigeria reports that the “Rite-on-the-Beach” initiative is a points-based, community-driven plastic recovery and environmental responsibility program designed to tackle plastic pollution while delivering tangible social value to underserved coastal communities in Lagos State.

The renewed partnership builds on the success of previous program engagements, which have combined periodic beach clean-up exercises, environmental education, advocacy, and community collaboration to address plastic waste and promote responsible waste management practices across Lagos communities.

Speaking on the renewed partnership, Mr Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, noted that the initiative reflects the company’s holistic approach to sustainability.

“At Rite Foods, sustainability goes beyond environmental responsibility; it is about creating shared value for people, communities, and future generations. The renewal of our partnership with POP Beach Club allows us to integrate environmental action with education, youth empowerment, and community development practically and measurably.”

´The initiative strongly aligns with Rite Foods Limited’s EYEC Sustainability Pillars by exchanging recovered plastic waste for school supplies. The program directly supports learning continuity for children and dependents within participating communities.

Through the partnership, Rite Foods will continue to engage the young people as environmental advocates, fostering responsibility, leadership, and awareness around sustainability through structured clean-ups and plastic recovery activities. The partnership, in its overall focus, contributes to cleaner beaches, reduced marine pollution, and a healthier ecosystem.

Commenting on the collaboration, Mr Akin Disu, the Convener and CEO Of the POP Beach Club, said:
“Our partnership with Rite Foods has shown that environmental action can be impactful, visible, and community-driven. We are committed to deepening the impact and continuing to use our space as a platform for social change.

Since its launch in 2020, the Rite-on-the-Beach initiative has helped influence disposal habits and shape longer-term thinking around community-led environmental stewardship. The Program engages undergraduates through a mix of awareness campaigns, residency, and volunteering activities, building a pipeline of informed young advocates for responsible waste management. In 2025, the Plastic Free July campaign delivered under the initiative in Lagos translated awareness into action, recording the recovery of over 40 tonnes of plastic within one month.

Collectively, the Rite-on-the-Beach Program is a perfect demonstration of how purposeful partnerships can move plastic pollution beyond isolated clean-ups and position it as a shared responsibility across communities and stakeholders. Rite Foods Limited is a leading Nigerian food and beverage company committed to delivering high-quality, innovative products while driving sustainable development through responsible business practices and community-focused initiatives.

POP Beach Club is a lifestyle and community platform dedicated to promoting environmental responsibility, sustainability awareness, and social impact through creative engagement and community-driven initiatives.