Unilever reveals that the demand for suncare is soaring in many of our key skincare markets, with Euromonitor 2022 figures showing a 30% increase in sales in India, a 45% increase in Indonesia and a 22% surge in the Philippines. And the potential for further growth is enormous.
The global suncare market is currently valued at €20 billion, yet according to Euromonitor the total addressable market (the potential value of this market around the world) is €177 billion.
Unilever’s Beauty & Wellbeing brands are acting on consumer insights to tap into this opportunity. And while a reliable SPF (sun protection factor) is the most sought-after functional feature among sunscreen users around the world, our data shows consumers are increasingly seeking more than just sun protection.
We’ve seen a significant uptick in demand for skincare products that also hydrate the skin, and those suitable for sensitive complexions.
This also varies by geography, with brightening, even tone, anti-pollution and anti-ageing benefits plus lightweight formulas among the key preferences for consumers in Asia, and moisturising SPF skincare driving demand in the US and Europe.
Unilever brands including Vaseline, POND’S SKIN INSTITUTE and Lakmé have all responded quickly to these insights with innovative new products that combine science-led beauty benefits with functional sun protection.
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