Leading media and public relations audit agency, P+ Measurement Services has carried out a thorough and independent analysis of the media performance of Nigerian Banks – Nigerian Commercial Banks and Insurance companies for the month of June 2022.
The report captures and ranks the top five Commercial Banks and Insurance companies’ media exposure, achieved through meticulous media data gathering and analysis of salient metrics in the Online and Print media.
Going by the report, First Bank sits at the top of the chart with a 29% media share. Following closely is Stanbic IBTC Bank with 23%, Access Bank ranked third with 18% media share, while Fidelity Bank and Wema Bank completed the chart with 17% and 13% respectively.
In the insurance sector, the media performance audit report revealed that Leadway Assurance, had the most media share with 45% followed by AXA Mansard Insurance with 17%, Consolidated Hallmark Insurance clinched the third position with 14%, Mutual Benefit Insurance followed closely with 13%, while AIICO Insurance completed the list with 11% media exposure.
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