Top 5 Nigerian Banks with the highest print advert spend – February 2022
P+ Measurement Services, a PR Measurement and Evaluation agency clearly analyzed Top #NigerianBanks and their advert spend in the print media.
Our #MediaIntelligence and Media Performance Audit Reports in the month of #February critically analyzed and revealed Top #NigerianBanks and their advert spend in the print media.
The analysis revealed that a total of 22 Nigerian banks spent an estimated sum of N217, 065, 699 on print #advertisement covering various traditional and soft-sell publications across the country.
The #mediaaudit report further indicated that Zenith Bank Plc emerged as the top spender with 41% share, with First Bank of Nigeria Ltd. sitting in 2nd with 20% share. Completing the top 5 are Access Bank Plc, Guaranty Trust Bank, and Polaris Bank Ltd. with 18%, 11%, and 10% share respectively.
Download February 2022 #NigerianBanking #NigerianInsurance #NigerianDigitalBanking #OnlineStreamingServices Media Performance Audit Reports here: https://bit.ly/3J0Qffr.
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