5 reasons to use Instagram Reels Ads to grow reach and reel in engagement

If you want to learn how to increase your reach and engagement with your Instagram content, this article will show you why and how you can use Reels to do just that.

Reels are perfect for sharing fun, interactive, and engaging short-form videos that allow you to reach greater audiences. Using our sophisticated editing and video processing tools for AR-filters and effects like green screen opens up an unlimited limitless number of possibilities. Brands and content creators can now leverage the power of Reels through the use of Reels Ads. 

With the introduction of the Reels Ads, you can showcase what makes your business different by producing Reels for the products or services your business offers. To get you started, here are five reasons why you should use Instagram Reels Ads to grow your reach and reel in your engagement.

1. Promote your products & services

Odds are, there are a ton of brands out there doing what you do.  Using Instagram Reels Ads, SMBs and content creators can promote product videos, highlight services and amplify special offers in engaging ways. Whether your product is complicated and needs a thorough explanation, or you want to show off cool features, Reels Ads are a fun way to show off what makes your product great.  This also allows customers to be more inclined to purchase from you instead of your competitors. You can offer a fresh perspective here and position yourself to be in front of a much wider (and new) audience, generating tons of additional exposure with every Reels ads you promote. 

2. Share your content with a new and diverse audience

With the wide adoption of Instagram Reels, users can now reach a wider and more diverse audience. The Reels ads algorithm is intuitive and powerful, ensuring businesses and creatives can benefit by leveraging the new ads feature on Reels to reach more people. This means that whether you have a large-sized audience or not, your Reels can be discovered by the wider community – purely based on engagement. It is a golden opportunity for brands and content creators to grow their audience and get more followers. Instagram Reels is a huge opportunity for brands and businesses looking to drive awareness and sales from the platform. 

3. Create unique content using interesting features

With Reels, you can boost your engagement rates to an all-time high by experimenting with cool video features and editing tools like sound effects augmented reality, timer and alignment to create seamless clips. You can also overlay music, speed things up or slow them down, add special effects, and more.  Users who like your ads will be able to engage with the ads through likes, comments, and shares. 

4. Showcase your brand’s personality

People want to get to know the person (or the people) behind the business. Instagram Reels Ads provides a simple and effective way to humanize brands and express brand personality in a fun way. By using Instagram Reels ads, SMBs and content creators can successfully craft an authentic tone of voice that resonates with their target audience. Some effective ways to showcase brand personality to Reels watchers are by latching onto trends and “rewarding” viewers with discounts and exclusive opportunities. In addition, Reels ads are perfect for sharing corporate videos and/or “behind the scenes” content, whilst taking the time to introduce the work environment and business collaborators.

5. Access Reels through multiple points.

The visibility on the Reels for the Instagram audience is highly beneficial for brands, businesses and creatives alike. The potential to get discovered on Reels ads is high, as Instagram users can assess reels from four different entry points:

a) Reels in Stories

b) A dedicated Reels Explore Tab

c) Reels in Explore

d) Reels In-Feed Unit. 

Reels Ads can be used by big brands, small brands and content creators who are interested in growing reach and reeling in engagement. They offer fresh perspectives and breathe new life into your Instagram account to help you build your following. However, make sure you aim to use reels ads strategically and with purpose before you get started.

Get started with creating Reels Ads on Instagram and have fun creating Reels Ads that incorporate catchy tunes, while sharing your brand story.