Our club boasts a brand value of €1,276 million and tops the standings ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).
In its report, Brand Finance notes that Real Madrid “have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club’s overall success”.
2021 most valuable football club brands ranking
| RANK | CLUB | EUROS (M) |
| | ||
| 1 | Real Madrid | 1.276 |
| | ||
| 2 | FC Barcelona | 1.266 |
| | ||
| 3 | Manchester United | 1.130 |
| | ||
| 4 | Manchester City | 1.118 |
| | ||
| 5 | Bayern MUnich | 1.068 |
| | ||
| 6 | Liverpool | 973 |
| | ||
| 7 | PSG | 887 |
| | ||
| 8 | Chelsea | 769 |
| | ||
| 9 | Tottenham | 723 |
| | ||
| 10 | Arsenal | 675 |
| | ||
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