As we build back our economies, new opportunities are emerging. Against the backdrop of the AfCFTA which embodies greater intra-Africa trade, self-sufficiency and a commitment to build back better, how will African brands and businesses react and reposition themselves post the pandemic? Which brands have retained, improved or lost their status among African consumers? Which brands are recognized for having been helpful during the Covid-19 pandemic?
The multi-country blended launch programme, hosted by Brand Africa founder and Chairman, Thebe Ikalafeng on 25 May 2021 will start in Uganda in a virtual announcement of the global, East Africa, and Uganda results at 08h45.
These announcements will be followed by consecutive events in Lesotho at 09h45 SAST, Botswana at 11h30 SAST, Namibia at 13h15 SAST, Nigeria at 14h00 WAT and close with a live launch in Abidjan, Ivory Coast at 18h00 GMT.
All announcements will feature panel discussions and/or keynote addresses with local and pan-African thought leaders and brand builders and profiles of leading brands.
Established in 2011, the Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across over 25 countries spanning all the five economic regions. Collectively they account for over 75% of the population and over 75% of the GDP of Africa.
An analysis of the data by Kantar and Brand Leadership over the past 10 years, has established that on average, only 20% of the brands admired by Africans are made in Africa. What will it be in 2021?
Leading global and African audience of thought leaders, media, and decision-makers focused on building, investing in, and/or influencing businesses and brands in Africa
Over the years, Brand Africa 100: Africa’s Best Brands has been hosted by the Johannesburg Stock Exchange, Kenya Stock Exchanges, and Nigeria Stock Exchanges and featured these exchanges’ and other leading African businesses’ CEOs, Chief Marketing Officers, Media, Entrepreneurs, Thought Leaders such global economist Dr. Dambisa Moyo, nation branding pioneer and best-selling author of Brand America, Simon Anholt and best-selling of Africa Rising, Professor Vijay Mahajan.
The results will once again be published as the cover feature of African Business which will be on sale globally at our beginning of June 2021.
The Brand Africa 100: Africa’s Best Brands events are organized by IC Events, Brand Leadership, and Africa practice, and supported by Africa Media Agency and BCW in communication and the Africa Brand Leadership Academy.
Stanbic IBTC Asset Management has implemented strong measures to safeguard its customers from an alarming…
Michael Owhoko, Ph.D The root cause of Nigeria’s problem is, unarguably, an inappropriate system of…
Stanbic IBTC Pension Managers has launched the third edition of their highly anticipated FUZE Talent…
Stanbic IBTC Holdings, a member of Standard Bank Group, has unveiled the fourth edition of…
Stanbic IBTC Pension Managers has again made a significant mark on Nigeria's cultural landscape by…
NOVA Bank, one of the latest commercial banks in Nigeria, may be experiencing a major…
This website uses cookies.