Manchester United's Portuguese midfielder Bruno Fernandes (C) jumps to win a header during the English Premier League football match between Chelsea and Manchester United at Stamford Bridge in London on February 17, 2020. - Manchester United won the game 2-0. (Photo by Adrian DENNIS / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. /
The EPL has a global fanbase and in recent years it has tried to grow its influence in the USA. More EPL games are shown on American TV than ever before and three of the biggest clubs in the league; Manchester United, Liverpool, and Arsenal are even owned by American owners.
Manchester United’s Portuguese midfielder Bruno Fernandes (C) jumps to win a header during the English Premier League football match between Chelsea and Manchester United at Stamford Bridge in London on February 17, 2020. – Manchester United won the game 2-0. (Photo by Adrian DENNIS / AFP) / RESTRICTED TO EDITORIAL USE.
Despite the EPL”s growing presence in America, it is still struggling to build a strong following. In an April 2021 survey of over 2000 American adults, 49% indicated that they were not fans of the EPL. An even more troubling stat for the EPL is that a further 34% indicated that they have ‘never heard of it.’
More than half of both GenXers and Baby Boomers did not identify as fans of the support in terms of generations. Nearly half or 46% of GenZers claimed to have ‘never heard’ of the EPL, a stat that does not bode well for the league’s future popularity.
“Despite football being the most popular game in the world, the EPL is struggling to leave a mark among American sporting fans. Entering a market that already has sporting behemoths such as the NFL and the NBA means that there is still a long road to travel before the EPL reaches a significant share of the sporting fanbase in the USA.”
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