Brand News

MultiChoice Unveils Abeg as Headline Sponsor for Big Brother Naija Season 6

26 April 2021: MultiChoice Nigeria has unveiled indigenous mobile app, Abeg, as the headline sponsor for the 6th season of its popular reality TV show, Big Brother Naija.

Launched in September 2020, Abeg is a peer-to-peer social payment platform that allows users to send, request and receive money quickly, seamlessly pay for goods and services, and transfer money to friends and family free of charge. The mobile app is a product of a leading financial technology company, Piggytech Global Limited.

Speaking on the new partnership, Chief Executive Officer, MultiChoice Nigeria, John Ugbe said:

“We are excited to have Abeg on the BBNaija platform for this sixth season. There’s a strong alignment between our brands’ commitments: Abeg is a young and ambitious fintech company that is passionate about providing payment experiences for its customers just as we are committed to connecting our customers to stories and experiences they enjoy. We believe this new partnership with Abeg will deepen the engagement with our customers and fans of the show even as we look forward to a great season”.

The open call auditions for the popular reality show will be announced in due course as the show makes a return for a sixth season later this year.

Advertisement

Abeg is the headline sponsor of Big Brother Naija season 6 and the associate sponsor is Patricia. For more information, please visit www.africamagic.tv/bigbrothernaija and follow the Big Brother Naija social media fan pages on Twitter @bbnaija, Instagram @bigbronaija and Facebook www.facebook.com/bigbrothernaija

Abeg is a Peer-to-peer Social Payment Service. The Abeg app allows users to send, receive and request money quickly and seamlessly pay for goods and services and transfer money to friends and family free of charge. The app is a product of Piggytech Global Limited (popularly known as PiggyVest), a leader in the Financial Technology Industry.

Abeg leverages “social payments” to enable peer-to-peer payments. Users on Abeg can form groups called “Cliques”, and within their clique, they can split payments/bills, make group contributions like Ajo and get peer-to-peer loans. Launched on the 22nd of September 2020, and still in beta, Abeg has about 20,000 users and over N250 million in p2p transactions. Abeg will improve and simplify the money transfer process while giving a social and seamless experience.

Advertisement
Facebook Comments
Bamidele Bukola

Bukola is a Content Developer and website manager who loves to learn, unlearn and relearn. She has a knack for exploring the tech world. She is always thirsty to learn as the tech ecosystem evolves every day.

Recent Posts

Apple Unveils iPhone 17 Air, Slick, Slimmer Than Previous Models (PHOTOS)

Apple Inc is set to present a slimmer iPhone 17 Air model, marking a potential…

2 weeks ago

Six-Year-Old Ella Shoots, Kills American Police Officer In Mother’s Defense

A six-year-old girl, Ella, fatally shot a 28-year-old American police officer last month after witnessing…

2 weeks ago

LIRS Urges Taxpayers To Meet March 31 Deadline For Annual Tax Return Submission

The Lagos State Internal Revenue Service (LIRS) reminds all individual taxpayers, including self-employed individuals, those…

3 weeks ago

Stanbic IBTC Bank Partners Autochek To Boosts Car Ownership, Disburses N4Bn

Stanbic IBTC Bank, a prominent financial institution in Nigeria, has partnered with Autochek, an innovative…

3 weeks ago

Stanbic IBTC PMI®: Output Growth Accelerates To Fastest In Just Over One Year

The headline figure derived from the survey is the Stanbic IBTC PMI® - Purchasing Managers’…

3 weeks ago

Stanbic IBTC Bank Reintroduces Its Private Banking Offerings To Empower Nigerians Build Lasting Wealth

Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings and a leading financial service solutions…

3 weeks ago

This website uses cookies.