L-R: Executive Vice Chairman, Funds and Electronic Transfer Limited, Prof. Mustapha Akinkunmi; Group Managing Director, Allied Food and Confectionary Services Limited (franchisee of Burger King), Mr Antoine Zammarieh; Marketing Coordinator, Burger King, Ms. Ibukun Aiyemo; and Operation Coordinator, Burger King, Ricardo Minaise at the Burger King pre launch media briefing in Lagos today April 13th, 2021. | Brand News Day
L-R: Executive Vice Chairman, Funds and Electronic Transfer Limited, Prof. Mustapha Akinkunmi; Group Managing Director, Allied Food and Confectionary Services Limited (franchisee of Burger King), Mr Antoine Zammarieh; Marketing Coordinator, Burger King, Ms. Ibukun Aiyemo; and Director, Africa Franchise Centre, Mr Emma Esinnah, during a pre-launch press conference of Burger King in Lagos | Brand News Day
“I am pleased that with the new agreement we can not only offer our guests great-tasting Burger King® food but also contribute significantly to the economy of Nigeria by creating hundreds of new jobs.”
This launch will be a big step towards serving budding food lovers and consumers of quick-service restaurants in Nigeria with more exciting flame-grilled and speciality meals. Nigerian guests can soon look forward to enjoying world-famous Burger King® products, such as the brand’s signature Whopper® Sandwich.
L-R: Executive Vice Chairman, Funds and Electronic Transfer Limited, Prof. Mustapha Akinkunmi; Group Managing Director, Allied Food and Confectionary Services Limited (franchisee of Burger King), Mr Antoine Zammarieh; Marketing Coordinator, Burger King, Ms. Ibukun Aiyemo; and Operation Coordinator, Burger King, Ricardo Minaise at the Burger King pre launch media briefing in Lagos today April 13th, 2021. | Brand News Day
“We’re excited to share big news from Nigeria, where we have announced ambitious plans for one of our iconic brands – Burger King®,” said David Shear, President International Restaurant Brands International Inc., the parent company of Burger King®.
“Nigeria has a thriving quick-service restaurant industry, and our partner has a deep understanding of the infrastructure and supply chain strategy needed in the market, which we believe will position the Burger King®brand well for success in the country.”
The first Burger King® restaurant in Nigeria is expected to open in autumn this year and the announcement reflects the global appeal of Burger King®, contributing to the brand’s expansion strategy in Africa.
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