Brand News

Q1 2021: Xiaomi & Oppo Set to Capture 3rd & 4th Spots in UK Smartphones

Operator Relationships will be rewarded by high single-digit market share

According to the latest research from Strategy Analytics, Xiaomi and Oppo, two leading Chinese OEM’s, are rising rapidly by working closely with UK operators, O2, Vodafone, EE/BT and Three. The two OEM’s are expected to win high-single-digit volume share in Q1 2021.

Xiaomi and Oppo Smartphone Share in UK Operator in Q4 2020 (Graphic: Business Wire)

Woody OH, Director at Strategy Analytics, said,

“Xiaomi and Oppo are cementing their smartphone market share in UK, being no.3 and no.4 OEM ahead of Huawei. The two Chinese vendors are prioritizing shipping their 4G and 5G-capable smartphones directly to operators in the UK. Operators are ramping up 5G service coverage across the country and prioritizing the sourcing of price-competitive 5G smartphones while Huawei is out of the game.”

Neil Mawston, Executive Director at Strategy Analytics, noted,

“The UK smartphone market was dominated by Apple, Samsung and Huawei until 2019. However, Xiaomi and Oppo have been very quick to seize on the opportunity presented by Huawei’s geopolitical problems. UK operators need a mix of innovative OEMs to provide affordable high-quality 4G/5G devices to support the transition to the next generation 5G technology.”

Photo by Toro Tseleng

Rajeev Nair, Senior Analyst at Strategy Analytics, noted,

“Xiaomi and Oppo achieved mid-single-digit share at each operator that they are working within Q4 2020. We expect their share to get up to high-single-digits in Q1 and Q2 2021.”

Facebook Comments
Adebayo

Adebayo is a Content Developer and website manager who loves to learn, unlearn and relearn. He has a knack for exploring the tech world. He is always thirsty to learn as the tech ecosystem evolves every day.

Recent Posts

Apple Unveils iPhone 17 Air, Slick, Slimmer Than Previous Models (PHOTOS)

Apple Inc is set to present a slimmer iPhone 17 Air model, marking a potential…

2 weeks ago

Six-Year-Old Ella Shoots, Kills American Police Officer In Mother’s Defense

A six-year-old girl, Ella, fatally shot a 28-year-old American police officer last month after witnessing…

2 weeks ago

LIRS Urges Taxpayers To Meet March 31 Deadline For Annual Tax Return Submission

The Lagos State Internal Revenue Service (LIRS) reminds all individual taxpayers, including self-employed individuals, those…

2 weeks ago

Stanbic IBTC Bank Partners Autochek To Boosts Car Ownership, Disburses N4Bn

Stanbic IBTC Bank, a prominent financial institution in Nigeria, has partnered with Autochek, an innovative…

3 weeks ago

Stanbic IBTC PMI®: Output Growth Accelerates To Fastest In Just Over One Year

The headline figure derived from the survey is the Stanbic IBTC PMI® - Purchasing Managers’…

3 weeks ago

Stanbic IBTC Bank Reintroduces Its Private Banking Offerings To Empower Nigerians Build Lasting Wealth

Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings and a leading financial service solutions…

3 weeks ago

This website uses cookies.