Photo by Aman Upadhyay
More than 400 ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the impact of the global pandemic.
82% of ICCO members – drawn from a global pool of practitioners – said they were either quite confident or very confident about their organisation’s future. This is the highest total to date and an increase of 7% from the December poll. Full results below.
“PR practitioners around the world have weathered the pandemic storm successfully, and now face the future with steadily-increasing confidence. If 2020 was a year of change and survival for our industry, then 2021 will be a year of resurgence.”
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