It is no more news that after the deadly coronavirus pandemic, Shoppers’ habits will definitely change post-COVID-19.
Without overemphasizing on the known fact Brands, manufacturers and providers will need to re-learn how to stay relevant in order to survive and thrive thereafter.
More importantly, we will need to monitor how the shifts are happening and what are the new “replacements”, how do they shape today’s realities and tomorrow’s “norms”.
Today’s Quick Insight: describes the shifts in category shopping online by Nigerian consumers. This case study is based on Jumia’s Top Selling Products between Oct 2019 and April 2020.
Trending Categories: Fashion (Men, Women), Beauty and Computer Accessories.
Habit Drivers: Shoppers desires are more spread out to fulfil both immediate and futuristic needs. Increased trials, Impulsive spend and likelihood to splurge on paydays
Trending Categories: Groceries (Beverages, Drinks, Food aids) and Personal care
Habit Drivers: Shoppers desires are more prioritized towards daily needs. Survival is of the essence of this period. Limited spend due to uncertainty
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