Chartered Institute of Marketing Releases New Changes For Accreditation

The Chartered Institute of Marketing (CIM) has announced significant changes to its Chartered status, the age of the marketing industry’s accreditation.

Brandnewsday notes that the changes in the CIM represent a shift in the skills required of marketers in today’s world. Also, this will provides businesses with a current indicator when the need for selecting or appointing qualified marketing talent arises.

The decision also brings CIM in line with other Chartered bodies, where the average age for Chartered status across accountancy and management is just 24, compared with 29, which is approximately the earliest a marketer can secure the status.

The new development will also scale up over 7,000 younger marketers, who will now be eligible for the accreditation. Chartered status provides an extra level of certification and trust. Extensive research from the CIM highlights the growing demand from younger marketers to gain professional recognition earlier in their careers.

Thus, this will allow CIM’s new Chartered changes to allow younger marketers to stand out from the competition. It also provides businesses with the reassurance that they are investing in talent that has the mark of an up-to-date, relevant and responsible professional.

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This is particularly important given that marketing’s role as a business-critical function has adapted significantly in recent years. Organisations are increasingly recognising the power of digital, and are more reliant on marketers to protect and grow their brand identity and revenues.

Previously, marketers needed to hold a Member or Fellow grade CIM membership, and have submitted two years’ CPD at this level. This was in addition to holding a Level 7 qualification in marketing, which is the equivalent to a Master’s degree.

Speaking on the development, CEO of The Chartered Institute of Marketing, Chris Daly stated that “Marketing is a key function in delivering business growth, so it’s essential that we equip marketers with the most up to date training and accreditation to ensure they can prove their worth as a key driver of performance.”

According to Daly, We pride ourselves on setting the standard for professional marketing. These changes will have a significant impact on younger marketers, who will benefit from the new opportunities their Chartered status will unlock, as they progress in their careers.

“The fast-paced nature of marketing makes it an extremely exciting profession, but its rapid digital expansion and evolving scope of vital skills can make it hard to keep up,” Kate Gardhouse, director of Customer Experience, IT & operations at The Chartered Institute of Marketing commented.

Guardhouse said, “For young professionals, this issue is particularly pertinent. We have worked hard to update the Chartered status to ensure that more marketers, with wider skills sets, can benefit from accreditation. This change will help individuals demonstrate their professional advantage, and provide businesses with the confidence in their marketing departments to deliver.”

Meanwhile, the CIM’s updated Chartered status comes into effect from April 1st. It will now require the following:

●     3 years’ experience (or level 6 qualification);

●     2 years of recorded Continuing Professional Development (CPD);

●    And completion of the Chartered assessment.